Western Union
Global Experience

My role involved contributing to strategy development and monitoring the performance of a team of 16 designers. I enjoyed the challenge and the experience of managing a cross cultural team located in three different countries. I did my best to inspire cohesiveness in work as well as a friendly and collaborative environment to facilitate brainstorming and find the best solutions for a client that was in general very demanding. For example, in a workshop, I led the team’s effort to simplify the experience by reducing the number of clicks by almost 50% percent, which implied a major redesign effort. The resulting design proved so effective in easing the navigation experience that the client signed a new scope of work with us. I loved the opportunity to bring new ideas to help clients achieve its goals while not disrupting our given timelines and ensuring delivery of the best product, solution, and make users life easier.


Client: Western Union
Role: Design Director
Team: 16 Designers (Portugal, India & US)
Duration: 8+ Weeks
Scope: Global App - Europe, U.S., Latin America


The Ask

Western Union asked us to overhaul six critical flows across both Wallet and Non-Wallet digital experiences and visual design enhancements:

  • Funds In / Funds Out

  • Onboarding

  • Guest Money Transfer

  • Multi-Currency Dashboard

  • Audited the legacy experience (some flows had 26+ screens)

  • Researched fintech leaders

  • Simplified flows by reducing friction, screens, and complexity

  • Collaborated with compliance, risk, and legal to regionalize UX

Approach

Outcomes

  • Reduced onboarding from 26 screens to 10

  • Onboarding time dropped from 6 min to under 2

  • Streamlined money transfer and dashboard

  • Reduced cognitive load across flows

What I'm Proud Of

I’m proud of leading a globally distributed team with strong alignment, designing for scale across diverse markets, and finding the sweet spot between compliance and creativity. Through fast, strategic iteration, we gained the trust of stakeholders and delivered real value across regions.

It takes less than 2 minutes to onboard new customers now

Onboarding and card ordering

Consolidated down redundant or duplicative tasks.

RESULT: Reduction in 17 clicks from previous experience.

14 Total Click

Reducing multiple screens and clicks down into one simple and efficient screen speeds the process up.

RESULT: One screen for the user to make their decisions instead of 4.

Consolidated Device Enablement

Removed the arduous onboarding process of uploading IDs and will move this information capture to later in the experience, when necessary.

RESULT: Reduction of 14 screens/steps from previous experience.

10 Total Screens – including T&Cs